cnyautomotivepage1PA178765There’s no secret recipe to being found on the internet. We have worked with many automobile dealers over the past five years improving their internet presence and assisting them with their online marketing initiatives.

With over 30 years experience in sales and marketing with Ford Motor Credit Company Linda Kelly, President of CNY Web Innovations, knows that every automobile dealer has different needs based on their website, manufacturers support and knowledge/role of their employees.

Some dealers need a full-time consultant to direct all their internet activities for the dealership. Others are looking for an outsourcer to make updates to their facebook page or twitter account only.

CNY Web will provide a free consultation with you and your team to define your needs and make recommendations based on your input and our research and findings. Together, these elements will help us determine if we can assist you in achieving your goals. We offer a full suite of services for your dealership and will customize a specific program for your store. Below is a list of some of the services we provide, but are not limited to.

We will be happy to do a full assessment of your dealership. Move forward with our services… you will be assigned a Dedicated Internet Marketing Consultant to work with you and your team for all your internet activities.

Services we provide:

Marketing Coordination

Coordinate all internet marketing activities within the dealership
including working with website sources, online vendors, manufacturing representatives and dealership employees to ensure a consistent online presence for your store.

Website Updates

Update dealership website with sales and service specials, weekly newspaper specials, employee pictures, customized dealership pages and content.

Website Customization

Customize: Does your dealership home page look like all the other dealers? We can create custom slides to showcase your dealership and keep your content current.

Targeted Campaigns

Create targeted google/yahoo/bing online campaigns to make sure your marketing programs are found on the home page of the search engines and in the geographic areas you are targeting.

Track Results

Monitor the response and return from your online marketing efforts on a monthly basis. Review reports to measure your results and return-on-investment and discuss/implement a strategy for upcoming sales initiatives.

Manufacturers Co-op Programs

Work with your dealership and manufacturer to provide statements, keyword reports and invoices needed for Co-op reimbursements.

Reputation Management

Implement a strategy to develop an excellent reputation on the web. Our services include training sales/service dealership employees on techniques to ask customers for reviews and a plan of action for addressing negative reviews. We will also make sure your dealership is listed with the various online reputation management companies.

Social Media

Maintain/Create your facebook/twitter pages utilizing dealership and manufacturer updates, specials, events and contests. These efforts will be coordinated with your dealership employees.